Market Analysis Testimonials

BVI provided a very useful write up that reflects reality in South Africa. During the S.A. direct presence workshop, the BVI country profile proved to be a useful document for our work.

Sales and Marketing Manager, South Africa, $4 billion IT services division

The Environmental Scan was a critical input for our planning and strategy development session, identifying growth opportunities and risk factors to incorporate in our service portfolio planning.

Director, Global Services Marketing, $4 billion IT customer services division

BVI helped us recognize the value of upfront market analysis for new product development. While the science for a proposed diagnostic test may be quite compelling, the market may not be ready or have a need for it. As a result of this project, we made the decision to stop development of these specific tests based on solid market intelligence and competitive awareness. This enabled us to avoid additional development cost on a potential market failure, and re-deploy those resources to our other high priority development efforts.

Director, New Product Development, Science and Innovation, $4.1 billion medical diagnostics testing company

BVI helped us balance and meet a variety of research goals from multiple constituency groups. The on-line discussion groups were fantastic. They provided a depth of information covering a breadth of topics we never would have been able to cover in traditional focus groups. They helped us understand customer requirements needed to effectively focus our development priorities.

Marketing Manager, $4 billion IT customer services division